Take a long hard look at this new John Lewis TV ad for christmas 2011 and this ad for Thomson Holidays…what can you learn..?
These sum up insight, brand values, emotional connection, creativity, love, the blend of image and sound, the identification with the customer and audience, aspiration, bravery, boldness, gentle and subtle, powerful. They make you think about you..and its not about the money spent. Its fascinating that they are a department store and a travel agent …and we change the world. Here they have got it so right …and too many times we get it so wrong….we need to raise the bar…..