Daughters to their mums – something wonderful…

With the launch of the new NSPCC legacy and tv campaign the response has been revealing, exciting and inspiring. Results are one thing but insights are something else.

On the supporting site whatwillweleave.org.uk  our bubbles of messages are truly inspiring. Personal, funny, touching, passionate. But there was an interesting insight – daughters taking the opportunity to talk to their mums. To say thank you. To say do you remember. To say I love you.

In so doing they showed that a message to one audience can often best be delivered by someone close and trusted to them and using something new and unexpected….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: