Archive

Community

Dollarphotoclub_64479268

To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations working together.

Over the next week, I will be speaking across Australia in 5 cities in 5 days about legacies and legacy leadership to charities, NGO’s, fundraising directors, fundraisers and legacy specialists. I’m really pleased to be the guest of Include a charity – the Australian campaign to promote gifts in wills. Australia, like the UK and many other countries faces a similar challenge. Many people give to charity, but fewer leave a gift in their will but say they would consider it when asked. It’s why campaigns are so important. It’s why campaigns are leadership. It’s the difference.

The UK’s Remember A Charity campaign has made huge strides and has now built up a bank of knowledge and experience over the last 14 years. I was privileged to be the campaigns chair for 4 years and looking back its clear that what we thought was the case, is now showing in evidence. Much has changed. Legacy conversations, normalising, social media, partnerships, behaviour change at the heart and real insight and evidence. But at its heart has been consistency with innovation. Legacies are an emotional decision backed by rationale action. Understanding where the donors is comes first. Partnering to lever impact drives scale. Cut through from edge and campaigns where people get to talk about it

This week, apart from spending time with Include a Charity members and helping them make more of their legacy programmes, I will get a chance to speak to those who currently aren’t members or are interested in finding out more. With them I will be sharing ways to show organisational leadership by leading legacies and legacy cultures in their own charities. I have 7 pillars from my experience that I believe show the way to become a legacy leader. Over the next 7 days I will share an explanation of each pillar in my blog.

If you’d like to become a legacy leader in your organisation or want to share your thoughts drop me an email.

So. 5 days. 5 cities – Perth, Adelaide, Melbourne, Brisbane, Sydney. You can follow on Twitter and Facebook at ….or through my blog.

Enjoy the ride.

Mcnb69W8JyBx7HMXbyohVZUG

Middle managers. Salt of the earth. Engines for action. Guardians of delivery. Middle managers need love and attention if they are to do what needs to be done to make things happen. Coaching, nudging, counselling and direction.

The leadership deficit affects middle managers. Unsure of above they can’t shine for below. Looking sideways they find solace in colleagues so they often look like a gang, projecting a tribal confidence. Sometimes they struggle because they are over promoted. Sometimes they struggle because they are too talented but locked in. Sometimes they just long to get on with it. Deliver and excel. Glow.

So here’s some helpful wisdom and tips for the much-needed tribe of middle managers

1. Keep looking above you – understand your boss and their needs and challenges. If you fail they fail. Help them.

2. Keep learning. You must grow. It’s your duty to yourself, so keep learning and improving

3. Build space for yourself. Room to think and reflect. Space to resolve and perspective to get it right

4. Be self-aware and open. Ask for feedback. Every now and then only, or you will look needy rather than open. Be aware of how you behave, why and when and correct where you need to

5. Know yourself. What are your strengths? Do them every day. Don’t worry about your weaknesses except if you are doing a job that is your weakness. If so move.

6. Define success – Be clear on what success looks like. You, them, everybody.

7. Focus on next but never forget what’s gone – Have a view on whats next but also what’s past – goals and KPIs, a to do list yes but more important a rolling done list

8. Build your portfolio – Your marketing brochure for you, your personal brand and offer and evidence

9. Listen to your people – They are smart. Not always right but that’s irrelevant. Listen to facts, emotion, feelings, fears and hopes. Then act.

10. Focus everyone on the external – Heres the order to where you need to look – the world, the donor, the cause, the work, the organisation, the team. Everyone works better when they focus on what really matters

Rise up middle managers. Lead from the middle. More power than anyone – so use it wisely and for the right reasons.

 

dreamstime_xl_42811189

As we find the way forward in fundraising we need to remember the past and present. Motivation. The core of human achievement and where we must always be.

There is no science to this other than experience, instinct and observation. But here are 9 motivators for fundraising. The drivers we need to understand and be along side.

  1. Love of – The prime driver. Love of a cause, person or experience
  2. Dare – A gauntlet thrown down and picked up
  3. Challenge – A quest to prove. A test for oneself or family or friends. A personal test
  4. Change – To create change in something or someone
  5. Build – To make something new
  6. Save – A saviour, to keep something special and of value, to stand up for
  7. Repair – Restore, put right, fix and establish in a new world what was once
  8. Belong – To join in and be part of, a gang and community together
  9. Guilt – Fear, guilt as a driver that is the least attractive but real and alive

Motivation is what makes change and fundraising can be the route to make the most change – personally as well as together

4821427499_1b5abc5f7a_b

The village fete in english summer sunshine. Rows of stalls around the green and the makeshift stage, held together by committees and clubs, by local heroes of all generations

Among the tombolas, the tea, the crafts, and the cakes you encounter sweet moments of gentleness and civility, of enterprise and giving, of order, nostalgia and ritual yet happy chaos and impulse. A place on display, at its best, at its most magnificint. Full witness to how generations share and hand on together. The village fete is once every so often, but this goes on quietly the next day and the next and every day.

A short reflection after a sun kissed afternoon in England is that this is not just about this ideal place on this perfect day. It happens everywhere, with everyone who makes it happen. And where this mixture, this potent life force does exist, then each generation they touch stands a real chance of living life to its full. Of belonging. Of handing on. Of giving more than taking.

This is the currency of community.

3647960045_f4990c0b9e_b

Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for an upgrade.

First thing first. Why is it boring? Because it doesn’t feel like its heartfelt. A template more likely. Where is the art? Where is the love? If you were delivering a thank you speech you would give it a lot more attention wouldn’t you? But a letter. So imagine treating it like a creative writing exercise. As if you meant o connect and meant to make them sparkle when they saw it. Wouldn’t that be magic? So to upgrade do this.

  1. Keep some structure in your head – hello, what they did, the difference, thank you, where next, more
  2. See the person in front and see how they might feel
  3. Now upgrade to making a connection as if they are your friend (because in fundraising, friend raising comes first remember)
  4. Now flow, just write with love

Here’s a letter that appeared in a local newspaper saying thank you for a collection.

Untitled 2.001

A sleep walking letter. But what if you created some art. Here’s the same thank you.

Imagine the scene last January outside Tesco’s. Streams of shoppers place gifts one by one into collecting tins held by warm-hearted but cold fingered volunteers. By a warm fire later, each volunteer was able to smile at the sum of those cold fingers – £1317 for our hospice. That’s the price for 5 nights of Hospice at Home care giving families the break they need from daily caring.

Thank you really matters, because without those volunteers and shoppers, we could not deliver the love and care we are able to daily. We wanted to share our thank you publicly.

We would love others to join us and help us do more. Its an inspiring place – everyone is welcome in our family – so if you are interested and want to explore please send me an email at XXXX or call me on XXXXXX.

Thats’s how you upgrade. Love and art. Try it.

 

Standout_Strawberry

I used to know a brilliant fundraiser who had a habit of ordering her notes and papers on a table as if she had used a set square. I often found myself knocking them out of the precise angle she had set which caused great stress to her and mild amusement to me. This is the wrong form of disruption. I apologise unreservedly.

We are now entering an era of massive disruption. This will be in the way we ask, the way we organise ourselves and the way we deliver results. Our methods require the disruption of lives so we can ask on the scale we need to, to address the problems in the world we want to solve. This has changed already and we are going to need to be much more flexible, pragmatic, proactive and most of all brave. Many people get lost between Innovation and Disruption. Forbes and The Economist have a done great articles on the distinction, but essentially disruption is a shift, a change in thinking and behaving and the invention of new and better. Simple version below.

innovation-continuum

We think of disruption as huge stuff. Uber and taxis. Apple and tech. Facebook and Twitter. But small disruption is needed too. Small can mean a change in thinking, behaviour, invention of new and better by different. Creative disruption to shift behaviour from the current norm to a new place. What can that look like in a small way that can have a big impact? What can you do on a day-to-day basis that stirs things up for good? How do you mess the papers organised with the set square?

So, simple things. How about disrupting the way you work? How about changing the reporting so it matters? About how you thank people. How about shifting back the responsibility for a process to the person who is supposed to do the process? How about you get them to meet a donor? How about a donors sign off? How about replacing meetings with 20 minute time frames – no action then stop. How about creative disruption in direct mail or legacies or digital where you create a different view or message, where you go with a hunch and just see? How about disruption in your team meeting – get out of the room and visit something together or create something together – a problem you keep ignoring. How about removing one approval a day and letting someone decide for themselves? Disrupt and challenge because you want to see and be better. How about changing the rules or even better getting rid of them?

How about brand new?

The list can be endless. But the mind that adopts creative disruption with small steps can make things happen and for the right reasons that lead to big steps.

Have a go. #disrupt4good. Ideas on a tweet please.

Talking problems with fundraisers recently, I hit on the idea of crowd sourcing a list of one word problems for fundraising – so thanks to fundraisers through twitter and linked in, we have this final shortlist of the top 30.

30 complaints

What does it tell us? We are stuck and not understood. It’s all about my favourite word. Leadership.

 

%d bloggers like this: