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Do you remember achieving something remarkable? Something that you had built, had changed? For some, achievements are huge…for some, small and every day.

Connecting with what achievement feels and looks like makes it more likely it will be recognised. More importantly its more likely it will be repeated. From small steps having been through treatment and illness and then on the road to recovery, to building something physical to something abstract, a mission delivered, a goal achieved. So, at the end of 2016 and ahead of 2017 take a look at this video. This is in the big achievement world. Really big. But look at what goes on. Look at the faces, the humanity, the sense of one, the shared goal, the part everyone plays. Look at the emotion, the tears, the screams, the physical contact, the smiles, the leadership, the team. I defy you not to be moved and inspired.

 

We aren’t all building a rocket, though Elon Musk is. But we are all achieving. Everyday, despite what seems like endless obstacles we still achieve. Every story of success, life saved, home found, life extended, breath taken, hand held, smile made, building built, phone call received, life changed.

Let’s stand with each other and cheer, and cry and clap and scream just a little bit more in 2017

After all, it’s really not rocket science.

Happy new year!

 

 

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When Remember a Charity was born, the founders took a leap of faith. With no immediate return they could see that working together, there was a chance that a campaign might just be able to grow the market in the future. Looking back we should applaud them – because that is exactly what they have done. And more. And not just in the UK.

Remember A Charity has evolved in that time. Honing a model and approach that has embraced behaviour change or social marketing, the campaign blends consumer campaigns with leverage through partnerships and uses its member base to amplify and engage. The campaign returns this month with Remember a Charity in your Will Week from the 12th-18th September. The campaign will call on the British public to pass on something legendary, tweeting their advice for future generations at #MyWisdom and remembering a charity in their Will. 2016 marks the seventh year of Remember A Charity’s legacy giving week, during which charities, Government, solicitors and Will-writers will all come together to encourage the public to leave a gift to charity in their Will.

The bottom line is that more people are actually doing it. From 12% in 2007 to 17% in 2014 and a further increase this last year as the campaign has just reported. This is the sort of news that every member of the campaign throughout the last 14 years should take a moment to reflect on and celebrate. Momentum brings further momentum. I am writing this, just finishing a week in Australia speaking to brilliant legacy fundraisers through the Australian campaign Include a charity. They are making real progress too. Last week I spoke with a revised Dutch campaign about a new phase in their journey. And as a former Remember a Charity chairman and now working globally with charities on legacies, there are a number of countries with new campaigns and each are taking key steps to start to change behaviour and increase the number of gifts in wills in their countries.

Baby boomers are estimated to be worth $46 trillion USD of wealth and over the next 30 years or so will hand on this wealth to a new generation. Charities everywhere have a strong case to give these generous people who have given to charity in life the chance to leave something after they have gone. This is not a leap of faith anymore. Its a global movement. So don’t forget to take part in the campaign. #MyWisdom awaits your wisdom and your contribution.

Remember a Charity now has its own legacy. We all join charities to change the world. And this campaign might just do exactly that.

 

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To make a change in legacies we need the right culture and the right leadership to make it happen. It’s about us personally but also our teams and our organisations working together.

Over the next week, I will be speaking across Australia in 5 cities in 5 days about legacies and legacy leadership to charities, NGO’s, fundraising directors, fundraisers and legacy specialists. I’m really pleased to be the guest of Include a charity – the Australian campaign to promote gifts in wills. Australia, like the UK and many other countries faces a similar challenge. Many people give to charity, but fewer leave a gift in their will but say they would consider it when asked. It’s why campaigns are so important. It’s why campaigns are leadership. It’s the difference.

The UK’s Remember A Charity campaign has made huge strides and has now built up a bank of knowledge and experience over the last 14 years. I was privileged to be the campaigns chair for 4 years and looking back its clear that what we thought was the case, is now showing in evidence. Much has changed. Legacy conversations, normalising, social media, partnerships, behaviour change at the heart and real insight and evidence. But at its heart has been consistency with innovation. Legacies are an emotional decision backed by rationale action. Understanding where the donors is comes first. Partnering to lever impact drives scale. Cut through from edge and campaigns where people get to talk about it

This week, apart from spending time with Include a Charity members and helping them make more of their legacy programmes, I will get a chance to speak to those who currently aren’t members or are interested in finding out more. With them I will be sharing ways to show organisational leadership by leading legacies and legacy cultures in their own charities. I have 7 pillars from my experience that I believe show the way to become a legacy leader. Over the next 7 days I will share an explanation of each pillar in my blog.

If you’d like to become a legacy leader in your organisation or want to share your thoughts drop me an email.

So. 5 days. 5 cities – Perth, Adelaide, Melbourne, Brisbane, Sydney. You can follow on Twitter and Facebook at ….or through my blog.

Enjoy the ride.

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How about this. Choose the charity you work for rather than they choose you. Find an adventure.

Choose a mission and a cause. Choose a bright future and an urgent now. See a way to make a mark, a dent in the universe. Choose leadership. Choose personality, atmosphere, a team, a gang. Choose a journey and a path. Find somewhere to build yourself, learn, and grow. Choose somewhere to fail as well as you choose to succeed and deliver. They will even out and you will be further forward.

Select them like a house or a home or a partner. Raise your expectations. Find higher love.

Choose.

As Jaime Lyn Beatty said “A job will fill your pockets. Adventures fill your soul”

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The village fete in english summer sunshine. Rows of stalls around the green and the makeshift stage, held together by committees and clubs, by local heroes of all generations

Among the tombolas, the tea, the crafts, and the cakes you encounter sweet moments of gentleness and civility, of enterprise and giving, of order, nostalgia and ritual yet happy chaos and impulse. A place on display, at its best, at its most magnificint. Full witness to how generations share and hand on together. The village fete is once every so often, but this goes on quietly the next day and the next and every day.

A short reflection after a sun kissed afternoon in England is that this is not just about this ideal place on this perfect day. It happens everywhere, with everyone who makes it happen. And where this mixture, this potent life force does exist, then each generation they touch stands a real chance of living life to its full. Of belonging. Of handing on. Of giving more than taking.

This is the currency of community.

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There is an essential logic in fundraising. Hearts, minds and cash. The mantra for this is no gift is made without emotion to drive it.  The moment you connect. A close spark or bond created. This remains true above all with legacy gifts. But we often focus on function first – wills, probate, tax. Maybe we are scared. Maybe we don’t  understand. Maybe we don’t know. Either way it’s not where transformational legacy gifts sit and it’s not where donors start.  Here’s 10 emotional connections for legacy fundraising to get you connecting

  1. Find your founder story and relive it though the eyes of your founders
  2. Systematically collect and share stories
  3. Recognise long-term consideration of a gift will start with an emotional connection
  4. Understand the motivation for giving is emotional and won’t always be remembered
  5. Teach your organisation to be able to have a legacy conversation as you would to a trusted friend
  6. Show the work and the inspirational transformation made by legacy gifts
  7. Join up legacy admin so its part of the gift process and joy of giving
  8. Do everything possible to make face to face happen
  9. Reassure donors about their fears and barriers – soothe them
  10. Find and use your own personal connection to legacies

So – uncover the emotion, dig deep, be brave, open your hearts – but above all, connect.

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Thank you. Simple words and simple sentiment. Trips off the tongue and the page. Yet in reality, it can be completely boring we don’t even see it. Time for an upgrade.

First thing first. Why is it boring? Because it doesn’t feel like its heartfelt. A template more likely. Where is the art? Where is the love? If you were delivering a thank you speech you would give it a lot more attention wouldn’t you? But a letter. So imagine treating it like a creative writing exercise. As if you meant o connect and meant to make them sparkle when they saw it. Wouldn’t that be magic? So to upgrade do this.

  1. Keep some structure in your head – hello, what they did, the difference, thank you, where next, more
  2. See the person in front and see how they might feel
  3. Now upgrade to making a connection as if they are your friend (because in fundraising, friend raising comes first remember)
  4. Now flow, just write with love

Here’s a letter that appeared in a local newspaper saying thank you for a collection.

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A sleep walking letter. But what if you created some art. Here’s the same thank you.

Imagine the scene last January outside Tesco’s. Streams of shoppers place gifts one by one into collecting tins held by warm-hearted but cold fingered volunteers. By a warm fire later, each volunteer was able to smile at the sum of those cold fingers – £1317 for our hospice. That’s the price for 5 nights of Hospice at Home care giving families the break they need from daily caring.

Thank you really matters, because without those volunteers and shoppers, we could not deliver the love and care we are able to daily. We wanted to share our thank you publicly.

We would love others to join us and help us do more. Its an inspiring place – everyone is welcome in our family – so if you are interested and want to explore please send me an email at XXXX or call me on XXXXXX.

Thats’s how you upgrade. Love and art. Try it.

 

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