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Purpose is hot right now. Like someone woke up one day and went ‘purpose….i’ll package that’. It’s everywhere in charity, business, marketing, branding and personal development. Rediscovered. And yet its still surprisingly hard to find and often nowhere to be seen in places that matter most.

When I was a kid there was this other kid who we used to play with at school and he had a reputation for asking why. All the time. Literally all the time. He could drill down with the word ‘why’ beyond Einstein, Newton or Hawking. When a question was answered he found another ‘why’. In charities and over 30 years experience, surprisingly I have still not seen enough of why or purpose, especially in the everyday decisions and activity. It’s a core principle of mine as I work with people, teams and organisations and I have learnt to always focus on purpose first personally, as a team and as a cause or organisation. This core mix of finding, even rediscovering purpose is a game changer if tuned into. The early half of my fundraising career was in Community Fundraising, and now looking back and working with lots of different size charities I know that there is one central truth and revelation. It is this.

Those who define, articulate and are guided by purpose raise more money

I can hear the kid again…why? Well I confess its going to take a lot to prove that statement, and I guess that’s for another day – my experience and intuition will have to be enough for now. Fundraising without clarity on your purpose is lost and at sea. But fundraising without purpose in the community, in local fundraising and in traditional raised income from volunteers is more than lost when purpose is lost. It’s a specific subset of a problem and its worth drilling down into the challenges that exist. These are the key reasons in particular why Community Fundraising loses its way on using and driving purpose.

  1. Purpose becomes implicit rather than explicit and over time simply gets forgotten
  2. People dive into how to raise money first rather than connect and explain before
  3. Marketing and branding reinvent and obscure in slogans and tag lines
  4. General statements reign supreme over specific
  5. Leaders lead the wrong things that make organisations lose their sense of purpose
  6. Community fundraising is often in its own bubble and often isn’t served as well as it could be by the rest of the organisation
  7. Products become things with their own life rather than things designed to serve purpose
  8. The intense practical nature of community fundraisers means they move onto delivery sometimes too fast
  9. Strategy in community takes purpose for granted rather than defining as core and guiding
  10. In the vacuum Community Fundraisers invent their own versions rather than find, define and use a core accepted and used purpose with discipline and …..purpose

These factors are strategic killers. They drive Community Fundraising away from the very thing that can deliver. Without purpose there is nothing of substance and direction, just froth. So how easy is it to find the glowing compass of purpose? At the NSPCC we had one overwhelming, simple, clear and clarifying strategic purpose.

To end cruelty to children

We didn’t start with what we did. We started with why we were doing it. Inspiring and engaging a community to support that goal first then translated into money second. Since then and with many organisations I have worked in and for, I have challenged people to move these strategic killers to one side and embrace clarity, passion, inspiration and determination around purpose. Purpose at strategic level and for the cause and problem being solved and purpose for the function and its role and approach. Strategy can then follow purpose. It requires these 10 things to find that purpose and drive

  1. Leadership – top down, bottom up
  2. Courage – stop doing the wrong thing and embrace the right thing
  3. An ability to decide – once explored a decision
  4. Emotional energy that turns into a cold logic – one should lead to the other
  5. Authority (from somewhere) – consensus with authority through a good process to drive through
  6. Space to explore, and define – room to engage, innovate and go the journey
  7. A small but deliberate process – steps taken to find purpose systematically and deliberately
  8. Challenge and creativity – involving others, looking for grit, engaging external guidance and challenges
  9. Honesty and clarity – solve the problem by articulating the problem, then once clarity is found, test
  10. Will power – determination to succeed

This list is about the leadership skills needed to address the purpose challenge in Community Fundraising. Being able to identify it as a problem and to then engage a wider gang to be part of the solutions builds the cultural change that can transform teams. Steps taken with help from outside and with purpose can lead to the greatest outcome and clarity available to raise more money

Purpose

If you’d like to hear more about Good Leaders or upcoming Community Fundraising events, programmes, coaching, strategic reviews, creation sessions, team days and training or want to explore a Purpose workshop, click here to receive more information

Travel is a theme I keep coming back to. In those moments on the road, when you get to see, hear and feel the essence of motivation and inspiration becomes a tonic freely fed, It’s easy to reflect on the higher order of the jobs we do rather than the day-to-day detail challenges. I like to tell stories and I like to write in this zone. The more I see the more I feel the need to share it. I’ve given up worrying if people don’t like it or I may embarrass myself, but even then I often write in a moment and when it’s passed I forget to share. So here’s a piece from my recent trip to New Zealand an Australia. Whilst watching paragliders sail from the sky to the beach in Olu Deniz, Turkey, I rediscovered it when looking back at my writing, and it was clear this was a special trip and I think I had caught the essence of it. I regret not posting it directly so here it is.

I’m sitting in a cafe, next to the lapping waters of the harbour at Sydney.  Its late afternoon, and the autumn sun is powerful and bold. Across the water is the iconic Harbour Bridge, with the Opera House to my right. I have a cup of tea and the brightest coloured bird you have ever seen has just landed at my table to eat the sugar. For once I am present.

Last week I attended the FINZ (Fundraising Institute of New Zealand) Conference in the glorious Queenstown. Having arrived the weekend before in Auckland, I had flown in between mountains capped with snow and sparkling lakes, bounded by a carpet of pointing deep green pines. The bus ride to the town, was followed by a short walk through the streets to the hotel, perched so close to the lake you could throw a stone and see the ripples. One by one, Fundraisers arrived from all over this remarkable country and after breakfast, I began my Legacy Masterclass. The room was bounded on the right with a complete window from ceiling to floor, and beyond the full-scale of Lake Wakatipu and the mountains beyond, the edge of the Remarkables as they are called, framing the view. No second was the same. Clouds, light, shadows and sun competed to draw our sight. Every so often the steamship TSS Earnslaw sailed by, a 1912 coal driven ship, blowing its horn to say look at me. We  did of course. No point I was making could complete with such a sight. Through the day we circled the legacy challenge, explored our fears, challenged our views and developed a bond. By the end of the day we were practically family.

By the end of the week, and several sessions later, a gala dinner arrived at by a ski gondola, and the ups and downs of the bar we had arrived at the final plenary that I presented with relish. Become a Fundraising Leader was the theme and I found myself connecting with the faces before me. I finished on spirit and why it matters in a country where I had seen nothing but spirit.

Afterwards I found myself on a walk around the lake in the sunshine and clear blue skies. It was cold but the light was crystal clear, like seeing in high-definition someone said. Five of us, who through the magic of connections and previous worlds and then present opportunities had found ourselves reflecting on everything there was to reflect on as we walked. Eventually, we arrived at a cafe directly on the lakes beach in front of the town. The lake was still, with no wind and a clear blue sky, and there we sat with a beer, blankets and a fading sun. The temperature dropped. We talked and laughed and then reluctantly, not wanting to lose the moment, went for dinner. It was a truly magical few hours.

Yesterday, as I arrived late in Sydney city centre, I went for a final late night beer. In the bar the music was playing. Some songs can conjure a moment from many years ago. A recall button. The song was irrelevant, but there i was arriving for the AFP conference in San Diego 15 years ago, and meeting with other British fundraisers organised by the ever thoughtful Tony Elischer. There he stood, bringing people together, hosting, connecting, giving. A San Diego bar and a moment with Tony. As I remembered the moment and sipped my beer, I reflected on the times we had worked together. And one moment when we had mapped out an approach that we felt certain was what fundraising and donors needed to understand. Hearts, minds of course. But spirit was the key. We drew it, rehearsed it, explored it. I never forgot it. The ever brilliant Tony Elischer and his spirit. Remembered.

So, today as the sun goes down I was thinking about spirit and the moments I have connected with in this latest travel. How they are woven together. How it gives depth and meaning. How random unplanned moments collide. How memories come back to guide us. How people in the past and in the present can still shine. How the natural world can speak to us, when we least expect and most need.

I have not mentioned a single fundraising technique or tip or idea here. They are important of course. But every so often we need to have given space to spirit.

 

If you’d like to hear more about Good Leaders or the upcoming Community Fundraising events, programmes, coaching, strategic reviews, creation sessions, team days and training, click here to receive more information or email me at stephen@goodleaders.com

Once upon a time we called every fundraising product ‘athon’. Spellathon. Danceathon. Aerobathon. Easy world then, but now naming a product of activity can make or break its success, especially in the emerging and strong world of Community Fundraising. As you review and refresh your strategy, product development often emerges as a key theme. So here are some steps and tips to help you go through the process to name your product, and some links that might help.

Firstly, it may be worth investing in a creative agency. Getting a product named so it sits comfortably in the marketing and promotional push can save a lot of time and help get the cut through you need. The key is in the brief, so whether you have an agency or not, or you are briefing a comms team or are going to do this in-house, consider the same process that you might take in hiring an external. Get a great brief together.  Its a good discipline whatever size organisation you are in. Creating the brief sets the ground rules and criteria, captures and clarifies your thinking, articulates clearly to others and you can hold everyone to the brief. So either way, start here with this suggested content in your brief

  1. Purpose – what is the purpose, the point, the why. Define this up front and keep it simple
  2. Promise – what are you promising to deliver, the experience, the value
  3. Pain or problem – what gap, pain or problem are you planning to solve or address
  4. Concept – define your product or event.  A single sentence stating what it is. This is the key sentence.
  5. Unique – what makes this
  6. Impact – what will you do with the money? what difference or impact will you make with the money you raise? This is closely linked to purpose
  7. Goal – slightly different. A specific aim or goal you are aiming for.
  8. Target – raise x by y by z, any KPI’s – a few good ones are much better than lots of average and not helpful
  9. Audience – who is this aimed for and where are they. What do they like and what don’t they like?
  10. Market – Who is doing what in the same territory or product area?

Here are some tips for a product naming process. Firstly, the product needs to get as close as possible with naming what it is. Don’t be too clever or intellectual, with a name that you get because of the work that you do, but your audience wont have a clue. Make it easy to say and write. Keep it simple. Its ok to have a strap line to do the explaining – this will be critical in messaging anyway, so use it. Brandwatch have a very effective and to the point blog with 5 golden rules to name a product, so check this out at How to Name a Product: 5 Golden Rules we followThere are some great articles on creating brand or product names – Try Big Brand System, for a great article on the process.  Wordoid is website to generate names where you select key words and it will generate ideas.

So now the process to create:

  1. Get together a great gang….mix it up with a small session of creative types and those who aren’t as obviously creative! It’s a great way to break down silos and drive up engagement so get a room with the right mix of people first and role second. Get brand involved but its your show and product for your audience. 
  2. Brief the room with a quick overview especially purpose and concept. Write it on a flip chart and stick it on the wall
  3. Use key words and dimensions to the concept and purpose. Don’t forget imagery, video and other stimuli. Generate lots of these. Focus on these first as they are your initial ingredients. When, where, how, who, what, everything about and around
  4. Consider other creation processes6.3.5 model – this has a table of 6 people, who each write 3 ideas and then move them around the table 5 times so people can add. There is a lot of evidence now in giving people time on their own to think, so consider sending a short explainer before and asking people to think about it and bring it to the session. Maybe start with a quiet personal 10 mins, everyone writes their own ideas with no discussion first.
  5. Then cluster key words and phrases that cluster around areas or themes
  6. Use a thesaurus  to find new versions of key words, and synonyms
  7. A name creation brainstorm – follow these brainstorm rules from Forbes
  8. Don’ lose anything or close down at this stage!! Keep going!!
  9. At some point stop, and review. When you start to get some frontrunners emerge get some rational sense of certain one and check these against the criteria and the list above
  10. Then walk away and let the left brain process and then revisit and test on a few people the frontrunners. It’s wise to do this – get the initial view, check out domain names and any copyrights, any clashes, but emerging names will feel right then can be validated. Don’t seek everyone’s approval though….do enough to get a good view then decide and deliver

Follow these tips and you’ll create a great product name and deliver a great campaign. If you want to go further and review and refresh your Community Fundraising strategy, join in with my free webinar How to review and refresh you Community Fundraising strategy on August 18th at 12pm GMT. To register click here

If you’d like to hear more about Good Leaders or the upcoming Community Fundraising events, programmes, coaching, strategic reviews, creation sessions, team days and training, click here to receive more information

 

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Middle managers. Salt of the earth. Engines for action. Guardians of delivery. Middle managers need love and attention if they are to do what needs to be done to make things happen. Coaching, nudging, counselling and direction.

The leadership deficit affects middle managers. Unsure of above they can’t shine for below. Looking sideways they find solace in colleagues so they often look like a gang, projecting a tribal confidence. Sometimes they struggle because they are over promoted. Sometimes they struggle because they are too talented but locked in. Sometimes they just long to get on with it. Deliver and excel. Glow.

So here’s some helpful wisdom and tips for the much-needed tribe of middle managers

1. Keep looking above you – understand your boss and their needs and challenges. If you fail they fail. Help them.

2. Keep learning. You must grow. It’s your duty to yourself, so keep learning and improving

3. Build space for yourself. Room to think and reflect. Space to resolve and perspective to get it right

4. Be self-aware and open. Ask for feedback. Every now and then only, or you will look needy rather than open. Be aware of how you behave, why and when and correct where you need to

5. Know yourself. What are your strengths? Do them every day. Don’t worry about your weaknesses except if you are doing a job that is your weakness. If so move.

6. Define success – Be clear on what success looks like. You, them, everybody.

7. Focus on next but never forget what’s gone – Have a view on whats next but also what’s past – goals and KPIs, a to do list yes but more important a rolling done list

8. Build your portfolio – Your marketing brochure for you, your personal brand and offer and evidence

9. Listen to your people – They are smart. Not always right but that’s irrelevant. Listen to facts, emotion, feelings, fears and hopes. Then act.

10. Focus everyone on the external – Heres the order to where you need to look – the world, the donor, the cause, the work, the organisation, the team. Everyone works better when they focus on what really matters

Rise up middle managers. Lead from the middle. More power than anyone – so use it wisely and for the right reasons.

 

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As we find the way forward in fundraising we need to remember the past and present. Motivation. The core of human achievement and where we must always be.

There is no science to this other than experience, instinct and observation. But here are 9 motivators for fundraising. The drivers we need to understand and be along side.

  1. Love of – The prime driver. Love of a cause, person or experience
  2. Dare – A gauntlet thrown down and picked up
  3. Challenge – A quest to prove. A test for oneself or family or friends. A personal test
  4. Change – To create change in something or someone
  5. Build – To make something new
  6. Save – A saviour, to keep something special and of value, to stand up for
  7. Repair – Restore, put right, fix and establish in a new world what was once
  8. Belong – To join in and be part of, a gang and community together
  9. Guilt – Fear, guilt as a driver that is the least attractive but real and alive

Motivation is what makes change and fundraising can be the route to make the most change – personally as well as together

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How about this. Choose the charity you work for rather than they choose you. Find an adventure.

Choose a mission and a cause. Choose a bright future and an urgent now. See a way to make a mark, a dent in the universe. Choose leadership. Choose personality, atmosphere, a team, a gang. Choose a journey and a path. Find somewhere to build yourself, learn, and grow. Choose somewhere to fail as well as you choose to succeed and deliver. They will even out and you will be further forward.

Select them like a house or a home or a partner. Raise your expectations. Find higher love.

Choose.

As Jaime Lyn Beatty said “A job will fill your pockets. Adventures fill your soul”

There are 3 magic questions every donor or supporter should hear. For everyone. Whilst simple, they are a way to the heart of that persons giving.

The 3 questions are these.

How did you first get involved with us?

Why did you choose to support us?

Tell me your story

Ask these then listen. Ask and we honour them. We tune in and we gain insight.

And they feel good.

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